BIG ON TASTE
BOS uses first grade organic Rooibos blended with all-natural fruit flavours and ancient ingredients distilled in a pop art can to present a range of brand new damn good far better ice teas. It’s big on taste, up on entertainment and wired for wellness.
THE BOS ETHOS
The BOS ethos: Good health does not need to be at the expense of good let-your-hair-down living. So here it is, the full package: a brilliant looking tin, a great tasting tea and robustly beneficial ingredients.
The classic BOS range comprises all-natural fruit flavours – peach, lemon and apple – blended with Rooibos farmed exclusively in the Western Cape on a magical organic stretch of land called Klipopmekaar, situated in the bio diverse wonderland of the Cederberg mountains.
Then, because staying away from the bad stuff is not enough, we’ve kicked the usual carbonated chemicals and raised the beverage bar by including naturally beneficial ingredients (gingko biloba, panax ginseng, gotu kola and guarana to name a few) to create a tasty range of utilitarian ice teas that are natural, useful and healthy.
The packaging represents a purity of purpose as well as the energy and insouciance of the BOS brand. BOS operates in the realm of the cool and the contemporary, employing potent African mythology and rich symbolism to articulate its message. There’s the Lion, striking emblem of Africa and first sign of the Zodiac; and above it, Sirius, The Dog Star, The Celestial Wolf, and The Leader, brightest star in the night sky. For ancient Egyptians, Sirius’s heliacal rising heralded the annual flooding of the Nile, bringing with it sustenance, wellbeing and abundance. We hope our product brings you plenty.
BOS Brands (Pty) Ltd is a privately held South African company. BOS is headquartered in Woodstock, Cape Town and has offices in Gauteng, Durban and Port Elizabeth.
The BOS brand, packaging and range of ice teas were conceived by its founder Grant Rushmere. In 2009, Rooibos farmer & entrepreneur Richard Bowsher joined Grant as a co-founder of the business. Together they established the business and launched BOS’s initial range of ice teas into the South African market in June 2010.
Following launch, BOS experienced rapid growth in distribution and sales volume. Within its first year, the fledgling premium brand established national distribution in over 1 200 outlets including: All Woolworths stores, Pick ‘n Pay (select stores), Spar (select stores), Makro, Engen forecourts, and a wide range of delis, bars, restaurants and office canteens across South Africa.
In early 2011, Marié van Niekerk (Marketing Director) and Dave Evans (CEO) joined Grant and Richard as Owners and Directors of BOS Brands. In mid-2011, Invenfin, the VC division of the investment company Remgro Limited, and Sir Alex Ferguson, manager of internationally renowned and hugely popular Manchester United Football Club, made investments in BOS Brands.
BOS stakeholders have a patient long-term vision… the core goal is to become a globally successful brand and beverages business; which is ethically managed (from farm to table), and is inspiring to its customers, employees and business partners.
BOS is proudly South African –and proud to have developed and launched an authentic, joyful, healthy African brand – and a range of premium quality products which add value to African raw materials in Africa and create jobs for its inhabitants.
With hard work, dedication & luck, BOS’s enthusiastic stakeholders believe that BOS has the potential to one day be a globally successful South African brand and business.
For more information about BOS – press releases, media coverage, management interviews and pictures, product photos and more, please click here.
BOS /bos/ noun, adj & verb. -n.
1. deliciously refreshing ice tea made entirely in South Africa with enormous integrity and care.
2. a cool tea with a cool taste in a cool can.
-adj. 1. possessing out the box originality, unleashed energy, robust health and an exuberant capacity for joy. 2. wildly inspired. 3. typically presented in Afro pop packaging.
colloq. mad. outrageous. rooibos – verb intr. go bos. – verb tr. bossificate (as in to Bossify, to be converted to BOS, or to subscribe to the BOS way of life).