{"id":6,"date":"2020-08-19T20:05:23","date_gmt":"2020-08-19T18:05:23","guid":{"rendered":"https:\/\/www.bosbrands.com\/en-za\/?page_id=6"},"modified":"2025-01-08T10:42:52","modified_gmt":"2025-01-08T08:42:52","slug":"about","status":"publish","type":"page","link":"https:\/\/www.bosbrands.com\/us\/about\/","title":{"rendered":"About"},"content":{"rendered":"\t\t
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MEET BOS<\/div><\/div><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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OUR STORY<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This is the story about two guys who met in their search for meaning, and ended up making magic. It all started in Cape Town, when Grant Rushmere, a passionate, creative entrepreneur set out on a mission to answer the question: Can you be healthy and still have fun? The answer is YES!<\/p>

His quest took him to the Cederberg, some of the most spectacular wilderness you\u2019ll find south of the equator. Here\u2019s where he met Richard Bowsher \u2013 entrepreneur and enthusiastic farmer of \u2013 you guessed it \u2013 organic rooibos. The two of them hit it off. The scene had all the makings of greatness compliments to the rugged mountains and ancient rock pools of Klipopmekaar, Richard\u2019s rooibos farm and nature reserve. And the rest is history!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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THE BOS LIFESTYLE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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BOS is more than just your average tea brand.\u00a0<\/b>We are crazy, quirky, optimistic and colourful. We believe in the power of connection, creativity and authentic self-expression. We endorse healthy and wholesome fun. Our name gives us licence to let loose, be spontaneous and go a little mad.<\/p>

It\u2019s about being young at heart and grabbing life by the BOS. It\u2019s where stomach meets butterflies. It\u2019s about thinking less and feeling more. It\u2019s when there are no compromises and no worries. It\u2019s about living a little and sharing a lot. Because too much of a good thing is wonderful\u2026\u00a0<\/b><\/p>

BOS appeals to people of all ages who have an optimistic outlook on life, an appreciation for great aesthetics, and a desire to maintain a healthier lifestyle.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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GIVING BACK<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Rooibos has a transformative impact on the rural communities as well as the rainbow nation in which it is grown.\u200b At BOS we know how important it is to give back, to our people and to the environment, and we are involved in a number of initiatives that do just that.<\/p>

We plant 1 tree for every 2000 units sold.
<\/em><\/strong>Through our reforestation, urban greening and sustainable development partnership with\u00a0Greenpop<\/em>, BOS plants and maintains 1 tree for every 2000 units sold. To date we\u2019ve planted over 38 000 trees.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Rainforest alliance certified<\/strong>
<\/em>Our hot rooibos tea has been granted the\u00a0Rainforest Alliance\u00a0seal, which promotes collective action for people and nature. It amplifies and reinforces the beneficial impacts of responsible choices, from farms and forests all the way to the supermarket check-out. The seal allows you to recognise and choose products that contribute toward a better future for people and the planet.<\/p>

Driving organic transformation<\/strong>
<\/em>BOS, as a leading organic rooibos company, together with our farming partners,\u00a0are at the vanguard of organic farming in South Africa, transforming agriculture\u00a0through bio-diversity preservation and organic farming methods.<\/p>

Traditional knowledge levy<\/strong>
<\/em>Rooibos is in fact an ancient superfood that was discovered hundreds of years ago by the Khoi-Khoi and San communities. Today, we acknowledge the profound discovery of this indigenous resource by sharing the benefits with them through a Traditional Knowledge levy, where 1.5% of the average price of raw rooibos tea is paid to these communities.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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OUR AMBITION<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Our ambition is to build a global beverage brand which takes inspiration
from our colourful South African roots and the power of rooibos to
bring joy and refreshment to all. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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MEET BOS OUR STORY This is the story about two guys who met in their search for meaning, and ended up making magic. It all started in Cape Town, when Grant Rushmere, a passionate, creative entrepreneur set out on a mission to answer the question: Can you be healthy and still have fun? The answer 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