We asked BOS\u2019s global product development and quality manager, Mary Bigalke, and brand manager, Dani Du Toit, to take us behind the scenes.<\/p>\n Mary:<\/strong> As product development manager, my role is to oversee this process, which includes deciding on our BOS flavours and flavour combinations. But it\u2019s really a collaboration between our CEO, the marketing team, myself, and our operations team.<\/p>\n We take a close look at what\u2019s trending in the markets, both locally and internationally. Say we\u2019re going into a new category \u2013 for example, when we came up with our rooibos tea flavours<\/a> \u2013 what we did was take all the products available on the market that we could find, and then we did a very comprehensive benchmarking session. The next step was finalising our own unique BOS rooibos flavours.<\/p>\n Mary:<\/strong> BOS is all about bold, fruity flavours, so a lot of our product flavours are what we call \u201cfruit forward\u201d. In our BOS Rooibos Ice Tea flavour range<\/a>, you\u2019ll find peach, lemon, berry, lots of \u201cclassic\u201d ice tea flavours. Then, we\u2019ve taken these classic ice tea flavours across to merge with other flavours. We have also expanded on these classic flavours with more sophisticated offerings.<\/p>\n For example, Watermelon & Mint. In this case watermelon is the leading fruit flavour, and then there\u2019s the mint as a backup. With Lime & Ginger, lime would be the main fruit flavour, and ginger is the complementary flavour.<\/p>\n Mary:<\/strong> Through our research, we obtain region-specific information on what flavours consumers prefer in the various parts of the world. The flavour profiles and preferences between the world regions vary considerably.<\/p>\n In Europe people don\u2019t really drink rooibos as a natural, unflavoured tea. They have lots of different herbal flavours to choose from in that market, many with Christmas spice flavours.<\/p><\/blockquote>\n We’ve done a few in-house tastings as well. We\u2019ve had people come in to our offices, taste our rooibos and ice tea flavours and then provide us with consumer feedback. We also have internal tastings with our young and dynamic BOS team, which represents our market really well.<\/p>\n Dani:<\/strong> It\u2019s very interesting because everyone has their own preferred flavour profiles. Initially everyone was raving over the Apple & Mint <\/a>and the Strawberry & Vanilla<\/a> flavours, possibly because they are very fruity and tasty. But the more you drink these rooibos flavoured teas, the more you come to realise what you do and don\u2019t like. For example, I started out with a really strong preference for Apple & Mint, and now, after some time has passed, my favourite is Chai<\/a>.<\/p>\n Mary:<\/strong> There are often surprises along the way and we are always learning. We developed our BOS Watermelon & Mint Ice Tea<\/a> flavour a few years ago, and we thought it was going to be a more mature audience who would appreciate it, because it\u2019s quite a sophisticated flavour profile. However, the feedback we\u2019ve been getting is that kids absolutely love it.<\/p>\n Which goes to show that, even though we study the trends, do the analysis, and we think we know what\u2019s going to happen, sometimes we launch a product into the market and we’re very surprised by who our main consumer for that product eventually turns out to be.<\/p>\n We have yet to come across one of the BOS Ice Tea flavours that doesn\u2019t mix well with a clear spirit. So rum, vodka, gin, they all go great with the entire BOS Rooibos Ice Tea range.<\/p><\/blockquote>\n Which is interesting, because although these products were never developed to be mixers, we\u2019re now seeing that even some restaurants are using our BOS ice teas as mixers in pre-mixed cocktails!<\/p>\n Mary:<\/strong> Let\u2019s start with the European market. So, South Africa is our home, all our rooibos is grown here, and then it gets shipped to Europe, where it is used to make our delicious ice teas. In Europe, we are seeing a big market trend towards organic foods, so all BOS products in Europe are certified fully organic. As a result, our BOS flavours for the European market are a little bit different, and this is because of the way that the products are actually manufactured or produced over there.<\/p>\n Say you have a strawberry-flavoured product. To be certified organic for the European market, 95% of that product has to come from actual strawberries. So, a huge component of that flavour is actually made up of the real thing, which makes it taste quite different.<\/p>\n In Europe, we\u2019re also seeing a big trend towards natural flavours and natural flavour profiles. So for BOS products in the European region, that\u2019s where our focus is. We are starting to see a similar trend in the United States now.<\/p><\/blockquote>\n In the South African market, there is definitely also a movement towards natural, so we only use natural flavours here too. But the market for organic foods here is not as big as in Europe yet, which translates to there not being that big of a spending power within organic products in South Africa at present. So locally, for now, we focus on natural flavours and organic rooibos, which we use in our BOS ice teas.<\/p>\n Mary:<\/strong> We think that\u2019s where the world is heading. Consumers are looking for more sustainable options, and organic really plays into that space. We\u2019re doing a lot of work within that area, adding more sustainable product options within the local rooibos tea market. We\u2019re now Rainforest Alliance certified<\/a>, and we\u2019re focusing more on organic <\/a>in the tea marketplace here in SA.<\/p>\n Mary:<\/strong> When it comes to ice tea, definitely the BOS Peach flavour<\/a>. That is our biggest seller in every region. It\u2019s really juicy and really fresh. We\u2019re also seeing a big increase in demand for BOS\u2019s Sugar Free Peach Ice Tea at the moment.<\/p>\n A lot of people are also moving to more natural options, and BOS offers Ice Tea flavours sweetened with stevia, which is a natural sweetener.<\/p><\/blockquote>\n BOS Ice Tea also has quite a big following within the Banting community and people on Ketogenic diets, because our naturally sweetened BOS Ice Tea are suitable for that way of eating. So we\u2019re seeing a big following on social media with that as well. But as a BOS flavour, Peach is always a winner.<\/p>\n Dani:<\/strong> I also think it\u2019s important to mention that our BOS Sugar Free Peach Ice Tea is perfect for diabetics and people who are cutting out sugar. Based on the success we\u2019ve had with our BOS Sugar Free Peach Ice Tea and Sugar Free Lemon Ice Tea, next year we\u2019ll be launching a BOS Sugar Free Lemon Ice Tea in Europe too.<\/p>\n Dani:<\/strong> Oh absolutely. There are many, many BOS product and flavour ideas that we cycle through, develop, and then never execute in the marketplace. It\u2019s either a case of the timing is wrong, or the costs are wrong, or the logistical opportunities are not quite there.<\/p>\n Mary:<\/strong> It\u2019s a tough call to make. Sometimes you watch the international trends and you\u2019re not sure which of them are going to make it in South Africa. Consumers are looking to explore alternatives, so it’s important that we have something for everyone.<\/p>\n Dani:<\/strong> My favourite BOS Ice Teas are the sugar-free ones, our Peach and Lemon flavours. I don\u2019t really consume sugar, so it was very natural for me to hop on that train. And BOS Sugar Free Peach Ice tea comes in a handy three-litre pack<\/a>, so it\u2019s great for so many things, it also makes a great mixer for alcoholic drinks.<\/p>\n As far as BOS rooibos teas go, my favourite is just the original rooibos. It has so much flavour just by itself.<\/p><\/blockquote>\n Mary:<\/strong> My favourite BOS Ice Tea flavour is Watermelon & Mint. It\u2019s really delicious and it offers that balance between sweet and refreshing, which is really unique in a beverage. It has a fuller mouthfeel from the start, and you have that sweet, watermelon flavour. Then it ends off with a really refreshing endnote. So you taste it right through, which is really nice. It lingers, a super-punchy, strong, delicious flavour.<\/p>\n When it comes to the BOS flavoured tea, I think Apple & Mint is my favourite. But I also like Orange & Ginger for the soothingness. If you\u2019ve got a sore throat or when you\u2019re feeling sick and icky, you want that nice bit of ginger through your throat.<\/p>\n We love hearing back from people about our BOS products, and we are very open to any suggestions about flavours, products, packaging, you name it. Get in touch<\/a> to share your ideas with us.<\/p>\n![\"Bos](\"https:\/\/images.storychief.com\/account_32706\/5_ContentImage_432a936b9cd20426d32a7fd96493ee2d_800.png\")
<\/figure>\nWho decides on the BOS rooibos and ice tea flavours?<\/h3>\n
Are there specific flavours that BOS leans towards?<\/h3>\n
How do you know what flavours consumers want?<\/h3>\n
![\"BOS](\"https:\/\/images.storychief.com\/account_32706\/6_Content-Image_07e24f47e261c03a110227047222a5ca_800.png\")
<\/figure>\nWhich BOS tea flavours came out tops during the in-house tastings?<\/h3>\n
Are there ever any surprises at consumer reactions to flavours?<\/h3>\n
BOS Ice Tea for the SA and US markets is made in South Africa, while BOS Ice Tea for the European market is manufactured in Europe. Why\u2019s that?<\/h3>\n
![\"Bos](\"https:\/\/images.storychief.com\/account_32706\/3_Content-Image_dbd180a9944d75ebc8894e1e85ab9a65_800.jpg\")
<\/figure>\nWhich flavours have you found to be the most popular?<\/h3>\n
Do you ever develop certain BOS flavours or flavour ideas that don\u2019t make it to market?<\/h3>\n
![\"BOS](\"https:\/\/images.storychief.com\/account_32706\/4_Content-Image_a8304943a26148eff53239dac73f6d4f_800.jpg\")
<\/figure>\nWhat are your personal favourite BOS rooibos or ice tea flavours?<\/h3>\n
Share Your Ideas for a New BOS Rooibos Tea Flavour Combo!<\/h2>\n