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<\/picture>Phrase 1: Local Is Lekker \u2013 Howzit, South Africa!<\/h2>\n
We\u2019re proud of our heritage and South African roots. The spirit that\u2019s within Africa and all the people here is something we want to share with the world.<\/p>\n
Why turn to SA for specific products?<\/h3>\n
South Africa is known for its high-quality resources, making it an attractive product source. In the past, the global food trade mainly occurred between the East and West. However, these countries are now looking for other sources.<\/p>\n
We\u2019re thrilled that the world is discovering the unique and delicious taste of rooibos tea, a product that can only be found in the Cederberg area of South Africa. As countries look for new sources of quality products, we believe that Africa\u2019s abundant resources and successful history of exports, like citrus, make it an attractive destination. Rooibos tea has received its geographic indicator status<\/a>, and we\u2019re proud to be part of spreading the word about this awesome product. We believe that rooibos tea is something that should be celebrated and shared globally.<\/p>\n Cut through the clutter. Using a tool like colour is always helpful when you\u2019ve only got a split second to jump out and stand out.<\/p>\n The colour inspiration comes from the Afro-pop design; many great African brands are super colourful. Our colour scheme has successfully differentiated us from other products. Consumers only have a little time to think and don\u2019t necessarily read much on the labels. Therefore, colours play a significant role in catching consumers\u2019 attention and making a lasting impression. BOS\u2019s vibrant packaging showcases its African heritage and not only stands out but also gives consumers a healthier alternative to other beverages.<\/p>\n Our BOS logo is a true embodiment of Africa\u2019s rich cultural heritage. The lion is an iconic symbol that resonates with people locally and overseas, representing strength and power. The star Sirius, an integral part of our logo, is known as the star of abundance. In ancient times, the appearance of Sirius in the night sky meant that the Nile River would flood, bringing prosperity and abundance to the land. We chose these symbols to create a logo representing Africa\u2019s strength and abundance and our commitment to sharing this with everyone. You can read all about how we designed our award-winning can<\/a> in our blog.<\/p>\n The world is waiting. The world is ticking. The world is just carrying on. We\u2019ve got to jump in, put our hand up, and say, \u201cWhoa, hang on a second! There\u2019s something better. Look at us! Try us!\u201d<\/p>\n The path has not always been a straight line. It\u2019s been curved, with a few dead ends, twists and turns. We\u2019re on a mission to bring the goodness of our premium, healthier alternatives to consumers all around the world. Our approach has been to identify the markets that share our passion for healthier living and seek out local distribution partners with the capabilities to help us spread the word. And it\u2019s working!<\/p>\n With 35% of our business coming from overseas, we\u2019re proud to say that BOS Rooibos Tea is loved not just in Cape Town or Johannesburg but in France, The Netherlands, and Spain \u2013 to name a few. We\u2019re incredibly proud of our growth in Carrefour, one of France\u2019s leading retailers.In fact, Carrefour sells more Ice Tea than the entire South African market does in one year. Sure, breaking through their competitive market takes time, but we\u2019re the underdog and putting in the effort.<\/p>\n Whatever you\u2019re doing, do it with passion. You need to wake up in the morning, go to work, and be excited about what you do.<\/p>\n With BOS being a South African brand with global potential, roots in the region, and a unique story in the Cederberg, the proposition is truly exciting.<\/p>\n My advice would be to make sure you\u2019re passionate about what you\u2019re doing and solving a market need. Creating a successful business is not just about making money; it\u2019s about positively impacting the world. Stay true to your values, and don\u2019t be afraid to take risks. You can turn your vision into a reality with hard work and dedication.<\/p>\n We\u2019re always looking for ways to share our passion for healthier living with consumers around the world. That\u2019s why we\u2019re excited to be expanding our current range internationally.<\/p>\n Our products are gaining popularity not just in Europe, but also in other parts of the world. We\u2019re excited to announce that we\u2019ll soon launch our products in Australia through their leading retail group, Woolworths, and with Countdown, one of the biggest retailers in New Zealand. Our unique and delicious products have also caught the attention of retailers in the US, Taiwan, and Thailand. Seeing the interest in BOS products spreading far and wide is genuinely remarkable. We\u2019re confident that as we expand our reach, even more markets and consumers will have the opportunity to discover the BOS brand and all that it stands for.<\/p>\n We do our best to do the right thing at every moment.<\/p>\n Whether sourcing organic rooibos from a Rainforest Alliance-certified<\/a> farm or pushing our PET suppliers to increase the percentage of recycled material, I think it\u2019s essential that Mother Nature is considered at every moment. We recognise that as an FMCG product, our packaging will eventually be thrown away, and we\u2019re committed to minimising that impact as much as possible.<\/p>\n We\u2019ve also taken steps to offset our carbon footprint by planting trees in underprivileged areas, particularly in the Western Cape, South Africa. For every 2 000 units sold, we plant a tree. To date, we\u2019ve planted over 35 000 trees and counting! It\u2019s not just about offsetting carbon; we believe in habitat restoration and protecting the environment for future generations.<\/p>\n It\u2019s always been a core value of our brand, and we hope to inspire other brands to do the same. Imagine the impact we could have if more companies joined us in our mission to end deforestation.<\/p>\n We want to express our heartfelt gratitude to all of our local and international supporters. Please spread the word to your loved ones that there\u2019s a brand called BOS that delivers a healthier, better-for-you refreshing beverage. We\u2019re committed to providing our customers with quality products that benefit them and the planet. And don\u2019t forget to #GoBOS!<\/p>\n Not sure where to find BOS tea? Even if you find yourself travelling around the world, you can buy BOS rooibos tea online<\/a> and have it delivered directly to your doorstep. For more info or to shop now, visit our online store here<\/a>.<\/p>\n![](\"https:\/\/images.storychief.com\/account_32706\/2-content-image_4fce9b6200b0e0da12a62341cef9d25e_800.jpg\")
<\/picture>Phrase 2: Bold. Bright. BOS Rooibos Tea!<\/h2>\n
What inspired BOS\u2019s distinctive packaging and branding in the FMCG industry, and how has it contributed to its success?<\/h3>\n
The BOS logo is unique; there must be a story behind it…<\/h3>\n
Phrase 3: The World Is Waiting for BOS Rooibos Tea<\/h2>\n
What were some of the steps and epic milestones on this international journey?<\/h3>\n
Phrase 4: Level Up!<\/h2>\n
What advice would you give young, driven people who want to lead a flourishing business?<\/h3>\n
![](\"https:\/\/images.storychief.com\/account_32706\/3-content-image-1_8328fda25f7a12618b56fd15ba6e01b7_800.jpg\")
<\/picture>Phrase 5: Breaking News<\/h2>\n
Where else can we look forward to buying BOS Rooibos Tea in the future?<\/h3>\n
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<\/picture>Phrase 6: Mother Nature Approved<\/h2>\n
Can you tell us more about your commitment to sustainability?<\/h3>\n
Phrase 7: Let\u2019s Send a Message to Our BOS Family<\/h2>\n
GET YOUR BOS ROOIBOS TEA ONLINE<\/h2>\n