When BOS was launched in 2010, we made a commitment to plant one tree for every 2000 units sold with our greening partner, Greenpop. We wanted to ensure that we were leaving a lasting, positive environmental impact on the world around us.
“We live in a time of consumerism and are acutely aware that consumer products put strain on the environment. What we are seeking to do with our tree planting is to assist in neutralising that effect. Our philosophy is to change from the inside, through action, and hopefully inspire others to do the same.” – Grant Rushmere, Founder of BOS Ice Tea.
To date we have planted a little over 30 000 trees, which basically means we’ve planted 8 trees everyday for 10 years! Let that sink in, 8 trees a day for 10 years!
So, know that when you buy any BOS products not only are you doing your body a favour by purchasing organic delicious healthy rooibos goodness, you’re also contributing to making the world a greener, happier place.