Hi, we're BOS

We’re your new best friend when it comes to finding a variety of Rooibos offerings. Whether you like Rooibos hot, cold or while riding your bike in the mountains, we are here to help you enjoy every occasion. Shop our range of products below.


This is the story about two guys who met in their search for meaning, and ended up making magic. It all started in Cape Town, when Grant Rushmere, a passionate, creative entrepreneur set out on a mission to answer the question: Can you be healthy and still have fun?

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Packed with Antioxidants

To slow down the aging process



Helps you to detox and feel more energetic

Caffeine free


To promote better sleep



To help boost the brain



To assist with muscle recovery

Lowers cortisol


To help reduce stress


Happy Customers…

“The best ice tea in SA. Simply love all ice teas from BOS, it really is the only natural tasting and refreshing ice tea that I've had so far besides making it at home. Love the sugar free option for the health conscious”
- Devon
“Best local ice tea! Delicious range of flavours making sure there's something for every taste bud. Love that they are also eco-conscious and run community support initiatives. Personal favourites include the Peach, Green Rooibos, Lime & Ginger and awesome new Watermelon & Mint. Keep up the good work!”
- Franken
"My family loves BOS ice tea. Love their great fresh tasting flavours and it goes down smooth. The best part is that it is sugar-free and has a variety of flavours and sizes."
- Lereesa

Why People Are Raving About BOS

what's inside

Rooibos is naturally slightly sweet so you get a great tasting product with no or low added sugar. It’s packed with antioxidants which helps to slow down the aging process. And its caffeine-free…so you can drink it morning, noon and night. It’s a no brainer, don’t you think?


How does BOS give back?

Trees and bikes for a better world We thought it was high time we updated you on some of the giving back that we do. It’s so important to look after our people and our planet, and we’d like to share some news about the amazing work our partners do to make a big difference.

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Rooibos can curb cardiovascular disease

Did you know that cardiovascular diseases (CVDs) are the biggest obstacle to longevity worldwide? We don’t want to get too serious but according to the World Health Organisation, CVDs are the leading cause of death globally. While there is no instant fix there are a bunch of ways to mitigate CVDs and one of them

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BOS is Rainforest Alliance certified

As an FMCG brand we are well aware of the impact of consumerism on the environment. This is why we are constantly making strides to ensure that the BOS legacy is one of sustainability <and delicious rooibos, of course> We have already committed to planting and maintaining one tree for every 2000 units we sell

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Let’s Go BOS

Want to find out about exclusive offers, new exciting launches and more?


Little sip, big benefits

Our range of functional Rooibos-based health shots are designed to support a healthy lifestyle. Available in three variants, each 50ml shot is packed with the benefits of brewed organic Rooibos, a generous dose of functional ingredients, and natural fruit juice.

Shop our CBD shot here! 


Hot with a slice of lemon or cold with a sprig of mint? Whichever you choose, it’s bound to be deliciously refreshing. And, the best part? Superfood Rooibos is healthy and caffeine-free so you and your little ones can enjoy it morning, noon and night.

We’re starting this month with a bang, and we mean it. If you’ve been looking for a dating app which allows you to meet like minded rooibos tea drinkers then look no further. Meet the newest member of the BOS portfolio, FLIRT-TEA.

A full service dating site which uses the power of superfood rooibos to ensure you find your perfect match.

No more asking questions like, “Will you steep with me?” or “Let’s be blends with benefits” our FLIRT-TEA app takes care of the safeTEA issues so that you get only the finest qualiTEA.

#Rooibos #RooibosRedTea #Superfood #caffeinefree #organictea #organic #antioxidants #goodhealth #BOS #BOSicetea #aprilfools

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What started as a South African dream to make the most delicious Rooibos ice tea has turned into BOS being available in 15 countries world wide.

Global rooibos domination? Here we come!!

#Rooibos #RooibosRedTea #Superfood #caffeinefree #organictea #organic #antioxidants #goodhealth #BOS #BOSicetea

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While this road doesn’t look that impressive, sometimes it’s about the destination AND the journey.

This road, in the majestic Cederberg mountains leads to @klipopmekaar.rooibos - the home of all BOS organic Rooibos.

#Rooibos #RooibosRedTea #Superfood #caffeinefree #organictea #organic #antioxidants #goodhealth #BOS #BOSicetea

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Psssst! We're not in any way encouraging getting drunk, but HYPOTHETICALLY if you were to, do it with Rooibos cocktails.

Rooibos acts as a natural hangover cure because it’s packed with antioxidants and anti-inflammatory properties, making it the perfect mixer!

Be sure to check our full range of Rooibos cocktails by following the link in our bio.

#Rooibos #RooibosRedTea #Superfood #caffeinefree #organictea #organic #antioxidants #goodhealth #BOS #BOSicetea

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The bottom line is this: Rooibos is incredibly good for you.

Shop via the link in our bio.

#Rooibos #RooibosRedTea #Superfood #caffeinefree #organictea #organic #antioxidants #goodhealth #BOS #BOSicetea

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Dial up the flavour of your inbox AND GET 10% OFF YOUR FIRST PURCHASE

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Please select your region first, before adding items to your basket.