BOS Organic Rooibos Tea Gets a Bold New Look for Heritage Month
Noticed anything different about your BOS tea box? BOS has given its tea packaging a distinctively bolder and proudly South African new look; And if it stops you for a moment before you reach for it, that’s entirely the point.
BOS tea has launched refreshed packaging for its Organic Rooibos Tea range in September 2026, celebrating South African heritage month with a bold new African-inspired design while keeping the same single origin, Rainforest Alliance certified organic rooibos inside.
A New Design Inspired by South African Heritage
The new packaging was created to reflect BOS’s deep love and respect for South Africa and the Cederberg, the only place in the world where rooibos grows.
“The new packaging aims to capture a sense of heritage and pride. Bold, distinctive and instantly recognisable as truly African.” Maura van Styrum – Head of Marketing, BOS.
Launching the new packaging this Heritage Month felt very apt. Rooibos is heritage. It is indigenous, irreplaceable and entirely South African – and a box that looks the part is an ode to just that!
The Same Organic Rooibos Inside
Open the box and you will see the tea inside is unchanged. Still the same single origin, hand-harvested plant-based tea bags that BOS has always been known for. Since the BOS organic Rooibos tea is Rainforest Alliance Certified, the farming practices behind every box actively promote biodiversity, protect ecosystems and support safe & fair working conditions for the community involved. Proudly pesticide and herbicide fee, the plant is matched with integrity in every cup.
Sustainability Behind Every Box
BOS’s commitment in the journey where its rooibos comes from and what that means for the land that produces it, hasn’t changed.
BOS Organic Rooibos Tea is Rainforest Alliance certified, which means the farming practices behind every box actively promote biodiversity, protect ecosystems and support fair and safe working conditions for the community and those involved in growing it. Proudly pesticide and herbicide free, the integrity of the plant is matched in flavour in each and every cup.
The new packaging reflects that journey from the Klipopmekaar Farm in the Cederberg: The single origin home of BOS rooibos and the only farm in the world to have achieved climate-positive status. Right through to the bold, proudly South African design you now see on your kitchen shelf. More than a decade of regenerative farming practices means the farm stores more carbon in the soil than it emits through its operations. That is what responsible sourcing actually looks like in practice.
And for every 2000 units sold, BOS plants a tree. The box changed: showing that the commitment behind it is exactly the same.
The Magic of Rooibos, Now in a Box That Shows It
Rooibos is one of South Africa’s greatest natural gifts, and at BOS, that is something we never take for granted.
New Design. Same BOS.
Ready to get your hands on the new look? BOS Organic Rooibos Tea is available now online and in store. Find your nearest BOS Retailers or shop the full range at the BOS Online Shop.
