OUR STORY
This is the story about two guys who met in their search for meaning, and ended up making magic. It all started in Cape Town, when Grant Rushmere, a passionate, creative entrepreneur set out on a mission to answer the question: Can you be healthy and still have fun? The answer is YES!
His quest took him to the Cederberg, some of the most spectacular wilderness you’ll find south of the equator. Here’s where he met Richard Bowsher – entrepreneur and enthusiastic farmer of – you guessed it – organic rooibos. The two of them hit it off. The scene had all the makings of greatness compliments to the rugged mountains and ancient rock pools of Klipopmekaar, Richard’s rooibos farm and nature reserve. And the rest is history!
THE BOS LIFESTYLE
BOS is more than just your average tea brand. We are crazy, quirky, optimistic and colourful. We believe in the power of connection, creativity and authentic self-expression. We endorse healthy and wholesome fun. Our name gives us licence to let loose, be spontaneous and go a little mad.
It’s about being young at heart and grabbing life by the BOS. It’s where stomach meets butterflies. It’s about thinking less and feeling more. It’s when there are no compromises and no worries. It’s about living a little and sharing a lot. Because too much of a good thing is wonderful…
BOS appeals to people of all ages who have an optimistic outlook on life, an appreciation for great aesthetics, and a desire to maintain a healthier lifestyle.
GIVING BACK
Rooibos has a transformative impact on the rural communities as well as the rainbow nation in which it is grown. At BOS we know how important it is to give back, to our people and to the environment, and we are involved in a number of initiatives that do just that.
We plant 1 tree for every 2000 units sold.
Through our reforestation, urban greening and sustainable development partnership with Greenpop, BOS plants and maintains 1 tree for every 2000 units sold. To date we’ve planted over 36 000 trees.
Rainforest alliance certified
Our hot rooibos tea has been granted the Rainforest Alliance seal, which promotes collective action for people and nature. It amplifies and reinforces the beneficial impacts of responsible choices, from farms and forests all the way to the supermarket check-out. The seal allows you to recognise and choose products that contribute toward a better future for people and the planet.
Driving organic transformation
BOS, as a leading organic rooibos company, together with our farming partners, are at the vanguard of organic farming in South Africa, transforming agriculture through bio-diversity preservation and organic farming methods.
Traditional knowledge levy
Rooibos is in fact an ancient superfood that was discovered hundreds of years ago by the Khoi-Khoi and San communities. Today, we acknowledge the profound discovery of this indigenous resource by sharing the benefits with them through a Traditional Knowledge levy, where 1.5% of the average price of raw rooibos tea is paid to these communities.
OUR AMBITION
Our ambition is to build a global beverage brand which takes inspiration
from our colourful South African roots and the power of rooibos to
bring joy and refreshment to all.
