As South Africans we know better than any other nation that there is immense power in community and we understand that unity is fundamental to our approach in all situations. BOS teamed up with South African rugby legend Siya Kolisi, his wife Rachel Kolisi and the Kolisi Foundation. Together, we created an impactful campaign that focused on empowering and impacting the nation.
Kolisi’s limited edition BOS Ice Tea
In the pursuit to drive meaningful change and to inspire others, Siya Kolisi’s Limited Edition BOS Ice Tea was born. The bold beadwork design of the Limited Edition can was inspired by Siya Kolisi’s Xhosa heritage. We aimed to drive the message that we are all brewed for greatness, with themes of finding joy and connection, looking at people as individual works of art, and exploring how we can each make a difference.
Siya says: “It’s deeply personal. This beautiful can talks about my Xhosa heritage and where I came from. It resembles the beads we wear in our traditional events. When we’re celebrating something, we dress up and paint our faces. The design was inspired by that, which is why it’s so important to me.”
(You can read the whole interview with Siya and Rachel about the campaign here)
Siya and Rachel Kolisi both understand the significance of uplifting communities and apply this perspective to their work with the Siya Kolisi Foundation. Siya attributes much of his success, both on and off the field, to the profound impact of his Zwide community, emphasising their significant role in shaping his life.
BOS donated 5% of the total turnover to the Kolisi Foundation, for all the Limited Edition BOS Ice Tea products sold, serving as a reminder that anyone can make a difference, believe in yourself and be proud of where you come from – we all have the potential for greatness, no matter where you come from.
Our Success
Thanks to the incredible support from our community, we’re thrilled to announce that our collaboration with Siya Kolisi, Rachel Kolisi, the Kolisi Foundation and BOS Ice Tea has made a remarkable impact. Together, we raised over R300,000 for the Kolisi Foundation.
Siya Kolisi’s inspiring journey, beautifully portrayed in his documentary and book, is a testament to the power of determination and compassion. Alongside his wife, Rachel Kolisi, they’ve dedicated themselves to making a real difference through the Siya Kolisi Foundation, touching countless lives and embodying the spirit of unity and resilience.The collaboration between Siya Kolisi, Rachel Kolisi, the Kolisi Foundation and BOS Ice Tea was not only impactful but also award-winning. We’re proud to announce that our partnership was recognised with a prestigious GOLD award at the MUSE Creative Awards in the social media – food and beverage category. This accolade proves that strength, unity and shared values of our nation supporting the notion that when we work together, we can all make a difference in the lives of others. Teamwork truly makes the dream work!
