proudly South African

At BOS we are proud of where we come from and acknowledge our roots in the South African soil. Rooibos is part of our nation’s heritage and we are privileged to share it with you. We are free-spirited, generous, open-hearted and deeply connected through shared experience. That’s the South African way. That’s the BOS way.


Rooibos has unique superfood powers that are scientifically proven to elevate one’s health. We also know that rooibos has a transformative impact on the rural communities as well as the rainbow nation in which it is grown.​ Our mission is to take inspiration from our South African roots and share rooibos with everyone, by creating delightfully great products which are beautiful, fun, healthy and accessible, so that living more conscious lives is simpler for us all.​


This is the story about two guys who met in their search for meaning, and ended up making magic. It all started in Cape Town, when Grant Rushmere, a passionate, creative entrepreneur set out on a mission to answer the question: Can you be healthy and still have fun?**
**Spoiler alert: The answer is YES!
His quest took him to the Cederberg, a 100km radius of some of the most spectacular wilderness you’ll find south of the equator. Here’s where he met Richard Bowsher – entrepreneur and enthusiastic farmer of – you guessed it – organic rooibos. The two of them hit it off. The scene had all the makings of greatness compliments to the rugged mountains and ancient rock pools of Klipopmekaar, Richard’s rooibos farm and nature reserve. And the rest is history!

Let’s Go BOS

Want to find out about exclusive offers, new exciting launches and more?

Start with our best sellers

If a picture says a thousand words, this one says, "DELICIOUS x 1000"

#Rooibos #RooibosRedTea #Superfood #caffeinefree #organictea #organic #antioxidants #goodhealth #BOS #BOSicetea

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Tell us you love BOS without telling us you love BOS?

#Rooibos #RooibosRedTea #Superfood #caffeinefree #organictea #organic #antioxidants #goodhealth #BOS #BOSicetea

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Happy Birthday Madiba, we miss you.

#Rooibos #RooibosRedTea #Superfood #caffeinefree #organictea #organic #antioxidants #goodhealth #BOS #BOSicetea

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We’ve partnered up with @lecreusetsa to give away 2 x BOSpresso®️ and Le Creuset hampers to the value of R2000 each!

If you haven't heard we've just launched our newest product, an organic rooibos espresso perfect for lattes and cappuccinos! <Trust us when we say it's flipping divine!>

To enter is easy, just follow the link in our bio and purchase our newest product launch, BOSpresso®️. Each purchase counts as one entry! Good luck ❤️

Ts&Cs Apply. Competition closes 1st September. Only open to residents of South Africa.

#Rooibos #RooibosRedTea #Superfood #caffeinefree #organictea #organic #antioxidants #goodhealth #BOS #BOSicetea

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Happy Half Year!

This week marks the official halfway mark of 2021, and we have a lot to say about it… but we’re deferring to you, our fans.

Tell us in the comments below something incredible that has happened to you this year?

#Rooibos #RooibosRedTea #Superfood #caffeinefree #organictea #organic #antioxidants #goodhealth #BOS #BOSicetea

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